Where the Doctors Are: Online Physician Networking
DATE:  2008-11-21 00:00:00.0
DESCRIPTION:  Where the Doctors Are: Online Physician Networking

Managed Care: No Longer the Overlooked Stepchild of Pharma
DATE:  2007-08-28 00:00:00.0
DESCRIPTION:  Verticals onDemand Managed Care White Paper

Journal Readership: Has Physician Behavior Changed?
DATE:  2007-06-22 00:00:00.0
DESCRIPTION:  Journal Readership

Social media video primer 101
DATE:  2007-03-15 00:00:00.0
DESCRIPTION:  

Common Technology Issues Which May Affect Search Rankings
DATE:  2007-02-14 00:00:00.0
DESCRIPTION:  Learn how to evaluate your Web site's SEO friendliness

Manhattan Research: TAKING THE PULSE EUROPE
DATE:  2007-02-05 00:00:00.0
DESCRIPTION:  Opportunities for physician marketing in the networked European economy

Message Mapping
DATE:  2007-01-05 00:00:00.0
DESCRIPTION:  The Key to Building Exceptional Pharmaceutical Brands

Segmenting Target Physicians
DATE:  2007-01-03 00:00:00.0
DESCRIPTION:  Selling the strategy to sales forces

Influencing the Influencers
DATE:  2006-12-18 00:00:00.0
DESCRIPTION:  DoubleClick study of online's impact on word of mouth

Healthcare Blogger Survey Report
DATE:  2006-12-14 00:00:00.0
DESCRIPTION:  Results of a global online survey of healthcare bloggers

Never Say No Comment
DATE:  2006-12-08 00:00:00.0
DESCRIPTION:  

Pew Internet: Podcast Downloading
DATE:  2006-11-27 00:00:00.0
DESCRIPTION:  

The Internet as a Resource for News and Information About Science
DATE:  2006-11-21 00:00:00.0
DESCRIPTION:  

DoctorDirectory.com e-Detailing Survey
DATE:  2006-11-17 00:00:00.0
DESCRIPTION:  

The More, The Better
DATE:  2006-10-31 00:00:00.0
DESCRIPTION:  

Online Health Search 2006
DATE:  2006-10-30 00:00:00.0
DESCRIPTION:  

The Portal Communications Strategy for Tomorrow's Healthcare
DATE:  2006-10-24 00:00:00.0
DESCRIPTION:  

Interactive Advertising Bureau: Marketer & Agency Guide to Email Deliverability
DATE:  2006-10-17 00:00:00.0
DESCRIPTION:  

U.S. Hispanic Media Market: Projections to 2010
DATE:  2006-10-17 00:00:00.0
DESCRIPTION:  

Medicare Prescription Drug Plan Guide: How to choose your 2007 plan
DATE:  2006-10-12 00:00:00.0
DESCRIPTION:  

Campbell-Ewald Health Digital Diagnosis
DATE:  2006-10-05 00:00:00.0
DESCRIPTION:  

Podcasting for the Pharmaceutical Industry
DATE:  2006-10-03 00:00:00.0
DESCRIPTION:  

TRENDS IN MANUFACTURER PRICES OF BRAND-NAME PRESCRIPTION DRUGS USED BY OLDER AMERICANS—SECOND QUARTER 2006 UPDATE
DATE:  2006-09-21 00:00:00.0
DESCRIPTION:  

WHITTMANHART Interactive Pharmaceutical Industry Email Study 2006
DATE:  2006-08-14 00:00:00.0
DESCRIPTION:  WHITTMANHART Interactive Pharmaceutical Industry Email Study 2006

Yahoo! Online Health Search Study
DATE:  2006-06-28 00:00:00.0
DESCRIPTION:  

E-mail Marketing as a Relationship Strategy
DATE:  2006-02-15 00:00:00.0
DESCRIPTION:  

Manhattan Research Opinion Leader Roundtable: Trends impacting consumer and physician marketing
DATE:  2005-12-12 00:00:00.0
DESCRIPTION:  

Search Engine use November 2005
DATE:  2005-11-21 00:00:00.0
DESCRIPTION:  

The Medicare Drug Benefit: Beneficiary Perspectives Just Before Implementation
DATE:  2005-11-15 00:00:00.0
DESCRIPTION:  

Measuring Local Audiences Online
DATE:  2005-10-25 00:00:00.0
DESCRIPTION:  

Improving Use of Prescription Medications: A National Action Plan
DATE:  2005-10-25 00:00:00.0
DESCRIPTION:  

THE MEDICARE DRUG BENEFIT: STRAIGHT ANSWERS TO THE TOUGHEST QUESTIONS
DATE:  2005-10-04 00:00:00.0
DESCRIPTION:  

The Evolution of Rich Media Advertising: Current Market Trends, Success Metrics and Best Practices
DATE:  2005-09-27 00:00:00.0
DESCRIPTION:  

July/August 2005 Health Poll Report Survey
DATE:  2005-08-01 00:00:00.0
DESCRIPTION:  

F as in Fat: HOW OBESITY POLICIES ARE FAILING IN AMERICA
DATE:  2005-08-25 00:00:00.0
DESCRIPTION:  

Search Engine Marketing to the U.S. Hispanic Market
DATE:  2005-07-28 00:00:00.0
DESCRIPTION:  

Customer relationship success demands insights
DATE:  2005-07-22 00:00:00.0
DESCRIPTION:  CRM has done a solid job of giving line-of-business managers better technology for process improvements and incrementally better data. However, the overall ROI is limited due to a lack of actionable insight that is only achieved through the better use of information.

National Women's Health Report
DATE:  2005-07-22 00:00:00.0
DESCRIPTION:  ABC News and USA Today found that more than half of all Americans have either on-again, off-again pain or daily chronic pain, with about four in 10 saying their pain interfered with work, mood, day-to-day activities, sleep and their overall enjoyment of life.

Pew Internet and American Life Project: Spyware
DATE:  2005-07-08 00:00:00.0
DESCRIPTION:  

Parallel pathways for quality healthcare
DATE:  2005-07-06 00:00:00.0
DESCRIPTION:  A Framework for aligning incentives with quality and health information technology recommendations of the working group for financing and incentives

You’ve Got Permission, Now Be Relevant: How to use segmentation, targeting, and personalization to deliver relevant e-mail
DATE:  2005-06-16 00:00:00.0
DESCRIPTION:  Why segmentation, targeting, and personalization will determine your future success and what to do about it.

Stop random acts of CRM: Delivering a seamless customer experience
DATE:  2005-06-16 00:00:00.0
DESCRIPTION:  

Electronic Authentication of Pharmaceutical Packaging and the Assurance of Public Safety: Position of the Pharmaceutical Researchers and Manufacturers of America
DATE:  2005-05-19 00:00:00.0
DESCRIPTION:  

Health Information Online
DATE:  2005-05-18 00:00:00.0
DESCRIPTION:  

Integrated interactive marketing: Quantifying the evolution of online engagement
DATE:  2005-05-10 00:00:00.0
DESCRIPTION:  

How Permission-based Email Drives Sales, Leverages Customer Relationships and Creates Powerful Brand Loyalty
DATE:  2005-04-04 00:00:00.0
DESCRIPTION:  An integrated multi-channel marketing strategy – as illustrated in the diagram below – aligns the business-getting process of brand marketing with the business-keeping process of customer marketing.

“Clinical Decision Support in Electronic Prescribing: Recommendations and an Action Plan”
DATE:  2005-04-01 00:00:00.0
DESCRIPTION:  Report from the American Medical Informatics Association provides an overview of the current state of CDS-enabled eRx, describes barriers of adoption, and provides potential solutions to these barriers. It also offers a set of next steps and actions for moving forward.

On-Demand Media Study: More access, more people skipping ads
DATE:  2005-03-23 00:00:00.0
DESCRIPTION:  On-Demand Media Study: More access, more people skipping ads

A decade of adoption: How the Internet has woven itself into American life
DATE:  2005-01-25 00:00:00.0
DESCRIPTION:  The Pew Internet & American Life Project conducts surveys that examine the use and social impact of this transformative new technology.

e-Health and the Elderly: How seniors use the Internet for Health Information
DATE:  2005-01-12 00:00:00.0
DESCRIPTION:  Key findings from a national survey of older Americans

The Epidemic of Obesity in Minnesota
DATE:  2004-12-01 00:00:00.0
DESCRIPTION:  BlueCross BlueShield of Minnesota presents a public information and public attitudes survey

The state of search engine marketing 2004
DATE:  2004-12-01 00:00:00.0
DESCRIPTION:  A survey of advertisers and agencies conducted by SEMPO to understand the size of the search marketing industry and where marketers are spending.

Global Interactive Audience Measurement and Advertising Campaign Reporting and Audit Guidelines
DATE:  2004-09-01 00:00:00.0
DESCRIPTION:  This document establishes a detailed definition for ad-impressions, which is a critical component of Internet measurement and provides certain guidelines for Internet advertising sellers and ad serving organizations for establishing consistent and accurate measurements.

United States Interactive Audience Measurement and Advertising Campaign Reporting and Audit Guidelines
DATE:  2004-09-01 00:00:00.0
DESCRIPTION:  These guidellines establish a detailed definition for ad-impressions, which is a critical component of Internet measurement and provides certain guidelines for Internet advertising sellers and ad serving organizations for establishing consistent and accurate measurements.

How health plans are using the Internet to reach customers
DATE:  2004-11-01 00:00:00.0
DESCRIPTION:  A survey of payer Web sites

The American Advertising Federation survey of industry leaders on advertising trends 2004
DATE:  2004-11-01 00:00:00.0
DESCRIPTION:  More than three-quarters of advertising leaders now believe that digital video recorder (DVR) ad-skipping technology will have a significant effect on the landscape of TV advertising, with continued growth of nontraditional ad formats, if not the outright death of the 30-second spot.

America’s Health: State Health Rankings—2004 Edition
DATE:  2004-11-01 00:00:00.0
DESCRIPTION:  The United Health Foundation's annual state health rankings analysis of the health of the American population on the UHF Web site.

California's uninsured
DATE:  2004-10-01 00:00:00.0
DESCRIPTION:  California Healthcare Foundation presents its second annual report on California's uninsured population, which shows the number of uninsured growing. Statewide, California has budgeted about $25 billion for health and human services this fiscal year and expects Medi-Cal enrollment to reach 6.7 million, CHCF reports. California has the sixth largest proportion of uninsured in the nation at 20.6% of its population, or 6.5 million people.

IPT 2004 e-mail marketing survey
DATE:  2004-10-13 00:00:00.0
DESCRIPTION:  As email encroaches on TV’s territory as the most effective marketing channel, 51% of marketing professionals intend to increase their email marketing budget in the next 12 months.

Skyscape April 2004 Psychiatry PDA User Survey
DATE:  2004-04-01 00:00:00.0
DESCRIPTION:  In this survey, Skyscape polled a group of psychiatrists about their use of handhelds and perceived PDA benefits.

Real Women. Digital World. The Untold Story of Women & The Web
DATE:  2004-04-28 00:00:00.0
DESCRIPTION:  This qualitative and quantitative national study is designed to help marketers understand the media consumption patterns of women.

Search Engine User Attitudes
DATE:  2004-04-01 00:00:00.0
DESCRIPTION:  Among other search-related variables measured, this survey links demographics to the depth to which people review online search results.

EXECUTIVE SUMMARY: Electronic Prescribing: Toward Maximum Value and Rapid Adoption
DATE:  2004-04-14 00:00:00.0
DESCRIPTION:  A non-profit foundation reviews barriers and recommends best practices for the adoption and use of e-prescribing in the United States.

No Significant Change in the Number of "Cyberchondriacs" - Those Who Go Online for Health Care Information
DATE:  2004-02-01 00:00:00.0
DESCRIPTION:  This Harris Interactive survey reports trends in the number of adults who use the Web for health information seeking, plus their frequency of use.

Six Million People Have Bought Prescription Drugs Online; Most Are Satisfied
DATE:  2004-03-23 00:00:00.0
DESCRIPTION:  The poll shows that a majority of people believe buying Rx drugs online is risky, although most of those who have done so are satisfied.

Innovation Stagnation: Challenge and Opportunity on the Critical Path to New Medical Products
DATE:  2004-03-16 00:00:00.0
DESCRIPTION:  The report analyzes development obstacles, offers recommendations for improvement, and outlines the agency's role in helping overcome problems.

One Reason Why the Costs of Medical Care and Prescription Drugs Are Under Scrutiny
DATE:  2004-03-02 00:00:00.0
DESCRIPTION:  More than half of respondents in this Harris Interactive poll said U.S. prices for medical care and Rx drugs are more expensive than Europe's.

Smart & Lean Operations
DATE:  2004-02-09 00:00:00.0
DESCRIPTION:  CGE&Y discusses the benefits of improved supply chain efficiency, as well as results from a pharmaceutical industry survey, in this report.

Discussions Between Doctors and Patients Result in Cheaper Prescription Drugs for One in Seven Adults
DATE:  2004-02-11 00:00:00.0
DESCRIPTION:  The poll shows that millions of consumers are discussing drug costs with doctors and that this often results in their getting cheaper prescriptions.

Brief Summary: Disclosing Risk Information in Consumer-Directed Print Advertisements
DATE:  2004-01-30 00:00:00.0
DESCRIPTION:  Draft guidance from the FDA on improving the presentation of risk information in the brief summary of DTC drug ads.

Health-Care Professionals, Pharmacies, Hospitals Gain the Public's Top Trust
DATE:  2004-01-28 00:00:00.0
DESCRIPTION:  The healthcare poll surveyed American adults about their trust in different health professions, companies, and products.

Protecting and Advancing Consumer Health and Safety
DATE:  2004-01-15 00:00:00.0
DESCRIPTION:  The FDA says it is building upon consumer health and safety initiatives in response to public health threats and medical errors.

DTC Industry Check-up
DATE:  2004-01-05 00:00:00.0
DESCRIPTION:  Spending on consumer marketing will continue to grow despite government regulations and public perceptions, according to this survey.

Wired for Health: How Californians compare to the rest of the nation
DATE:  2004-01-02 00:00:00.0
DESCRIPTION:  The study finds that California is unique when it comes to Web access among low-income residents and overall interest in health information online.

The Hidden Epidemic: Finding a Cure for Unfilled Prescriptions and Missed Doses
DATE:  2003-12-15 00:00:00.0
DESCRIPTION:  The vast majority of patients actively choose to disregard their doctor's orders when it comes to compliance, according to the results of this poll.

Most People Uncomfortable with Profit Motive in Health Care
DATE:  2003-12-08 00:00:00.0
DESCRIPTION:  Many Americans favor government-run insurance, and healthcare services provided by non-profit organizations, according to results of this survey.

EMRs for Small Physician Groups
DATE:  2003-12-01 00:00:00.0
DESCRIPTION:  In this executive summary of a larger study, Forrester provides an overview of the emerging market for EMRs among small physician practices.

Consumers Don't Swallow Pharma Site Messages
DATE:  2003-11-14 00:00:00.0
DESCRIPTION:  Research from Forrester shows that consumers who have visited Rx sites do realize some value, but they resist some of pharmcos' key goals.

Online Patient-Provider Communication Tools: An Overview
DATE:  2003-11-17 00:00:00.0
DESCRIPTION:  This report examines the options physicians have in choosing a system to communicate with patients online.

National Trends in Health Care Consumerism: The Influential Health Care Consumer
DATE:  2003-08-01 00:00:00.0
DESCRIPTION:  Solucient's second annual study on healthcare consumerism defines a group of adults who rely on the Internet to make educated health choices.

Research-Based Web Design & Usability Guidelines
DATE:  2003-10-27 00:00:00.0
DESCRIPTION:  These guidelines, issued by HHS in partnership with the National Cancer Institute, provide evidence-based standards for site developers.

eDetailing Segmentation and Research Module
DATE:  2003-10-01 00:00:00.0
DESCRIPTION:  Quantitative research with 1,958 U.S. physicians offering an overview of the e-detailing market in 2003.

2003 My AvantGo Physician Survey
DATE:  2003-10-01 00:00:00.0
DESCRIPTION:  This survey of medical professionals' PDA usage and plans identifies their heaviest activities, types of information accessed, and frequency of use.

Doctor Email Defined
DATE:  2003-08-18 00:00:00.0
DESCRIPTION:  This analysis of messages from Medem's secure system reveals that most of the e-mails focused on ongoing advice rather than new treatment questions.

ePharma Physician v3.0: The Future of Pharmaceutical Marketing
DATE:  2003-08-05 00:00:00.0
DESCRIPTION:  This is a summary of a larger study that sizes the market of the U.S. early-adopter physician audience, revealing interest in online activities.

Online CME
DATE:  2002-03-01 00:00:00.0
DESCRIPTION: