9/9/2010

Today's Briefs 1 Consumer Reports launches first installment of doctor ratings (September 8, 2010)   Previous Briefs 1. Awards will recognize MDs' favorite medical journal ads (September 3, 2010)   2. Pharma, nonprofit team with Arnold Palmer for prostate cancer website (September 2, 2010)   3. YouTube advertisers can now exclude certain videos (September 1, 2010)   4. Study shows people respond to online pharma ads (September 1, 2010)   5. Purchase intent, loyalty influenced by perceptions of warmth and competence (August 31, 2010)   6. Two major companies employing chief listening officers (August 31, 2010)   7. Online pharma advertising on the rise, but still small share (August 30, 2010)   8. iVillage and QualityHealth team for content, audience expansion (August 30, 2010)   9. TiVo adds new audience measurement tools for advertisers (August 27, 2010)   10. DTC ads that point out family history health risks can spur positive change (August 27, 2010)     Previous Articles 1. Tailor marketing messages when targeting long-term care staff June 25, 2009   2. TiVo Expands Stop||Watch(TM) Ratings Service Sample Size to 100,000 Households November 18, 2008   3. Marketing Executives Networking Group Survey: Social Media Practices Still in Infancy Stages November 17, 2008   4. YouTube channels Google with search-driven ads November 13, 2008   5. Election Results Further Validate Efficacy of Harris Interactive's Online Methodology November 7, 2008   6. Social Networks Provide Richest Source of Opinions from Members Willing to Share, LinkedIn Study Reveals November 6, 2008   7. Physicians Rank Schering-Plough's Marketing Messages for Asmanex as the Most Appealing in the Asthma Drug Market November 6, 2008   8. New Research Shows Experiential Is Best for Driving Sales and WOM Among Hispanic Consumers November 4, 2008   9. DVR Fast-Forwarding May Not be Fatal to TV Ads November 4, 2008   10. TV Viewing and Internet Use Are Complementary, Nielsen Reports November 3, 2008         Privacy Statement / Terms of Use

1. Pew research finds majority of adult cell users text 2. Consumer Reports launches first installment of doctor ratings 3. Study finds huge cost savings from preventive health services 4. Gender difference in mild cognitive impairment surprises researchers 5. OBGYN.net weighs in on quality of women's health sites 1. Awards will recognize MDs' favorite medical journal ads 2. Pharma, nonprofit team with Arnold Palmer for prostate cancer website 3. YouTube advertisers can now exclude certain videos 4. Study shows people respond to online pharma ads 5. Purchase intent, loyalty influenced by perceptions of warmth and competence Topic Select eCommerce Deals & Finance Marketing Medical Practice eHealth Consumers Health Management Drug Development IT Policy & Regulation Pharma / Products Management Moves