12/4/2008

[Download Adobe Acrobat Reader] Take Your Medicine: Marketing to Moms Online Opportunity Texts: Mobile Marketing and the Pharmaceutical Industry Deepening the relationship: Pharma physician portals Fair Market Value: Compliance tips and fee schedule benchmarking Cardiologist survey shows more is not better when it comes to reps Targeting the Asian-American Market: What are you waiting for? Fear of blogging: Should pharma use corporate blogs? The emerging trend of ETC: Using education campaigns to reach consumers and physicians Marketing strategies for antiobesity drugs and an overview of the obesity epidemic Where the doctors are: Gaining access to physicians through the use of e-marketing tools DTC marketing outlook 2005 Neuro access heightened by new point-of-treatment e-culture The Impact of Cancer Care’s Shift to the Hospital Outpatient Setting: New survey data and plans from cancer care providers ePharm Report Autumn 2004 Study of echoboomers uncovers new markets for pharmcos Pharmcos move toward using public relations as a marketing tool

1. FDA, WebMD team for online health info initiative 2. HealthDay syndicating new health-focused Web TV program 3. BeWell launches as expert-guided online health community 4. Tool lets physicians capture, add patient testimonials to online video sites 5. MedNotes from Drugs.com adds online medication tracking tool Topic Select eCommerce Deals & Finance Marketing Medical Practice eHealth Consumers Health Management Drug Development IT Policy & Regulation Pharma / Products Management Moves