2/7/2012

[Download Adobe Acrobat Reader] Where We Stand: Social Media, Pharma, and the Online Discussion Health Site 411 Take Your Medicine: Marketing to Moms Online Opportunity Texts: Mobile Marketing and the Pharmaceutical Industry Deepening the relationship: Pharma physician portals Fair Market Value: Compliance tips and fee schedule benchmarking Cardiologist survey shows more is not better when it comes to reps Targeting the Asian-American Market: What are you waiting for? Fear of blogging: Should pharma use corporate blogs? The emerging trend of ETC: Using education campaigns to reach consumers and physicians Marketing strategies for antiobesity drugs and an overview of the obesity epidemic Where the doctors are: Gaining access to physicians through the use of e-marketing tools DTC marketing outlook 2005 Neuro access heightened by new point-of-treatment e-culture The Impact of Cancer Care’s Shift to the Hospital Outpatient Setting: New survey data and plans from cancer care providers ePharm Report Autumn 2004 Study of echoboomers uncovers new markets for pharmcos Pharmcos move toward using public relations as a marketing tool

1. HHS digital campaign aims to prevent 1 million heart attacks 2. Report shows patients are more satisfied with their doctors 3. Pharma print ads declining overall in 10 key markets 4. Use of blogs by fast-growing companies down for first time in five years 5. Verizon teams with company to spur health IT development Topic Select eCommerce Deals & Finance Marketing Medical Practice eHealth Consumers Health Management Drug Development IT Policy & Regulation Pharma / Products Management Moves