9/9/2010

[Download Adobe Acrobat Reader] Where We Stand: Social Media, Pharma, and the Online Discussion Health Site 411 Take Your Medicine: Marketing to Moms Online Opportunity Texts: Mobile Marketing and the Pharmaceutical Industry Deepening the relationship: Pharma physician portals Fair Market Value: Compliance tips and fee schedule benchmarking Cardiologist survey shows more is not better when it comes to reps Targeting the Asian-American Market: What are you waiting for? Fear of blogging: Should pharma use corporate blogs? The emerging trend of ETC: Using education campaigns to reach consumers and physicians Marketing strategies for antiobesity drugs and an overview of the obesity epidemic Where the doctors are: Gaining access to physicians through the use of e-marketing tools DTC marketing outlook 2005 Neuro access heightened by new point-of-treatment e-culture The Impact of Cancer Care’s Shift to the Hospital Outpatient Setting: New survey data and plans from cancer care providers ePharm Report Autumn 2004 Study of echoboomers uncovers new markets for pharmcos Pharmcos move toward using public relations as a marketing tool

1. Pew research finds majority of adult cell users text 2. Consumer Reports launches first installment of doctor ratings 3. Study finds huge cost savings from preventive health services 4. Gender difference in mild cognitive impairment surprises researchers 5. OBGYN.net weighs in on quality of women's health sites Topic Select eCommerce Deals & Finance Marketing Medical Practice eHealth Consumers Health Management Drug Development IT Policy & Regulation Pharma / Products Management Moves