9/4/2010

1. Consumers prefer snail mail to Web for pharma promotions North American consumers in the 18–34-year-old demographic would rather get prescription drug marketing offers offline than online, according to national survey research from ICOM, a division of Epsilon Targeting.     2. Most Americans have printed, used online coupons According to a survey of American and Canadian consumers, 28% use coupons more than once per week, up from 24% in 2008, and 36% use them once per week, an increase from 33% in 2008.     3. Awards will recognize MDs' favorite medical journal ads The Association of Medical Media (AMM) has announced The Doctors' Choice Awards ad finalists from 21 specialties based on research on advertisements appearing in 2009.     4. Physician visits down 7% in July Total patient visits to physician offices were down 7.3% in July from July 2009, the fourth consecutive month to post negative growth in physician visits, according to researchers with the North American offices of Deutsche Bank Securities.     5. Allscripts-Eclipsys HIT merger finalized The merger of healthcare information technology providers Allscripts-Misys Healthcare Solutions, Inc., and Eclipsys Corp. has been finalized, creating Allscripts Healthcare Solutions, Inc., one of the nation's largest HIT providers.     Privacy Statement / Terms of Use Copyright © 2010 All Rights Reserved, ePharmaceuticals™, A Division of HCPro, Inc.

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