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1. Study: Automated calls improve HPV vaccination adherence
Automated reminder and follow-up calls for HPV vaccinations increase adherence rates from 5% to more than 20%, according to a white paper by iReminder. ePharm Brief
 
 
 
2. People spending more time online gaming
The average number of hours spent each week on online gaming has increased 10% since 2009, states Online Gaming 2010, a study from market research company The NPD Group. ePharm Brief
 
 
 
3. Partnerships between nonprofits and corporations appeal to consumers
Fifty-nine percent of Americans are more likely to buy a product associated with a nonprofit-corporate partnership, according to the 2010 Cone Nonprofit Marketing Trend Tracker. ePharm Brief
 
 
 
4. European consumers may be more swayed by online ads
Online advertising seems to have a stronger effect on European consumers than American consumers, according to the comScore report How Online Advertising Works: Whither the Click in Europe? ePharm Brief
 
 
 
5. LIVESTRONG.com's site updates increase registrations
New features on LIVESTRONG.COM's lifestyle management tool have led to increased usage, according to the site. ePharm Brief
 
 
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